Bik Bok Her[self] 

Concept, production and creative direction by THIS IS Creative for Bik Bok.

 
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[ella]

Ella (19) describes herself as a time optimistic, happy person who finds joy through creative outlets. She is an actress and had her break-through with the hit Netflix-series, Quicksand.

For her future, she dreams about working as an architect. It is great to say “yes” but can feel equally good to say “no”.

"Success is when you find what makes you happy, and just go with that. The journey truly is the destination. I feel happy if I can just live here and now and enjoy every second."

- Ella Rappich

 
 
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[siri]

 

Siri (18) is in her senior year at high school. She also has an international career as a model – and she was “born in the wrong body”. But most of all she is “just” Siri. Siri faces the world with curiosity, eager and a unique presence. She refers to herself as “Betty Spaghetti” and her life consists of everything from catwalks and photoshoots to watching tv in her sweats with friends. 

“I hope we reach a point where just "being yourself" comes naturally, and it doesn’t have to be such a big deal. I don’t need applause to be Siri – who else would I be? “

- Siri Lehland

 
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[elnaz & mahtab]

 

 Sisters, cohabitants and colleagues. With common background from textile and fashion design studies in Tehran and the Oslo National Academy of the Arts, Elnaz (26) and Mahtab (28) have contributed to various fashion assignments. They also work for Bik Bok.

 

The sisters were born in Finland, but grew up in Holmestrand, Norway. With their teenage years in Iran, Elnaz and Mahtab use the different cultures to their advantage.They also derive strength from common dreams for the future, mutual support and the close relationship found in people who end each other's sentences.

"We have experienced different cultures and have the ability to see life from several angles. It makes us open for anything new."

 - Elnaz Gargari

 
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[sunniva & leila]

 

Sunniva (20) works as a model, but she wants to study game design. Sunniva is also Leila’s girlfriend and she fell in love with her when they became roommates. She dreams about a farmer’s life, in Switzerland. With sheep, maybe some chickens too…

 

"It is often the things you fear the most that really opens doors…"

- Sunniva Lia

 " …And it might be that to dare a challenge is actually the biggest challenge of all – if that makes sense?"

- Leila Gashi

 
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 [imane]

 

 Imane (25) works part time as an economist and has a big heart for fashion. Through @fashionwithfaith, she inspires over 150,000 followers with what she describes as modest fashion with a Scandinavian approach. Imane also takes on assignments as a stylist and fashion consultant. She is the winner of Look of The Year at the ELLE Gala 2020.

 

− I've never been the one who do things just to fit in. I find strength within myself. I am my own person and no one can tell me how to fit inside given frames. Everything I do has to feel right and be done on my terms. I see no sense in creating same individuals over and over.

"Successful to me means to dare to make myself visible in rooms I've been terrified of. To face my fear. I think that's the key to success." 

- Imane Asry

 

 
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[sini]

  

Sini (31) has inspiration as a part of her job-description. Through her work with content production and Instagram she takes her followers all over the world. She believes traveling enriches life, but true gold is found at home – with her boyfriend and two dogs. Sini has travelled all her life; from the moment she got her first passport at the age of six weeks – and her family moved from Finland to The Unites States. Now she is based back in Helsinki - the most beautiful country she knows.  

"What really is successful to me is that I have built a life where I feel like I have the right people around me and where I can just me happy being at home and feel content with what I have." 

- Sini Savolainen

 
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[alexia]

 

 Downhill you can choose to give up, or work extra hard to get back up, says Alexia (28). After being seriously ill with anorexia and bulimia for several years, the mother of two today works as a Store Manager for Bik Bok and finds strength and joy in inspiring others. 

 

− I used to take in all the pressure around me and had been seriously ill with anorexia and bulimia when I became pregnant against all odds. It got me started working on how I see myself. If I don't love myself, how can I love others? If I hate myself and my body, my children will believe that they will do the same. Now I find strength in teaching my children to love themselves for who they are.  

"Success for me is that I have realized that I am good just the way I am. No one else can control how I am supposed to feel about myself. Only I can decide what I can and cannot do, and how beautiful I am."

- Alexia Mäntylä